journey and work
A passionate creative who harnesses culture and human behavior to connect brands with people, drive business growth, and transform contexts
WORK
2023-2026 work | leader & creative
THE LOST FACES | BANCO DO BRASIL
How can a nation honor its history if it doesn’t know its own icons? An AI project that altered Google and Wikipedia search results, progressively correcting the historical record.
FIRST-TO-FALL SPONSORSHIP | Cataflam
Cataflam/Voltaren went against the grain and sponsored the first team relegated from the Brasileirão — a move that delivered the brand’s biggest PR win in Brazil and offered relief to relegated Sport Recife
100 Years | chevrolet
100 Instagram stories. Decade-by-decade Spotify playlists for each car model. Nostalgic UGC on TikTok. And btrw an iconic TVC. A cross‑platform strategy to celebrate a centennial brand while looking to the future.
CARAMELO BR | CHEV & NETFLIX
More than sponsoring a Netflix IP, we co‑created with the platform’s fanbase to find the most Brazilian “Caramel” tone — delivering Chevrolet’s most successful engagement campaign in Brazil.
heatburn face | eno
Understanding Brazil means understanding its memes. We brought the country’s most popular internet meme to Brazil and had him try our wildest foods to spark conversation about stomach health.
THE SILENT BUZZ | CHEVROLET BOLT
How do you shout one of our product's biggest differentiators in such a noisy city? In absolute silence — we launched Bolt with a forbidden activation that generated major PR.
geovitaminated OOH | centrum
Inspired by the consumer journey, this idea led us from São Paulo's rare fruit trees straight to OOH and then directly to the point of sale.
inclusion cookies | nestlé
Despite LIBRAS being Brazil's second official language the vast majority of Brazilians are unfamiliar with the language. This is how a product design idea turned a classic cookie into an inclusion tool for kids.
tooth ads | sensodyne
The format only matters when it is the idea itself. A big buzz around the smallest and best-positioned media format ever: a football player's smile at the moment of scoring a goal.
out of phone | l’orÉal
We broke the bubble in reverse: moving content from TikTok onto OOH. So we ran the 2025 launch driven exclusively by the category’s largest seeding effort and UGC production.
sustainable ad | HEINEKEN
To communicate the Green Energy program, we chose a blackout. During primetime, we delivered seconds of energy savings to the entire country.
GREEN YOUR CITY | HEINEKEN
We turned the iconic red star green in a bold cross‑channel strategy to communicate the brand's more sustainable positioning.
beerhavior pack | ITAIPAVa
45% of Gen Z in Brazil don't consume alcohol, the highest rate since 1960. So we literally turned the "drink responsibly" line from the legal copy into an innovative pack.
LET'S TALK ABOUT S&X | ITAIPAVA
To talk about safe sex with Gen Z we had to go where they are. The problem: TikTok censors words and sex chats.
Creative and mother, I am a movie fanatic and a vinyl lover.
For over 20 years I've been creating ideas that spark culture and move business. Dreaming up, producing and implementing integrated projects locally, regionally and globally for big brands across industries.
I've worked across Brazil, Portugal and Spain in local, regional and global roles at McCann, Publicis, Y&R, TBWA and indie shops like Artplan and Santa Clara. I lead by collaboration and love working closely with strategy, media, product, data, and commercial teams.
60+awards, mentions and shortlists at festivals like Cannes Lions, The One Show, D&AD, Effie, Clio, LIA, El Ojo, Clube de Criação and Profissionais do Ano. I’ve also sat on juries at Cannes, Effie, Clio, New York Festivals, and twice both The One Show and D&AD.
I mentor at Miami Ad School, sit on the board of UNESCO‑SOST Transcriativa, and back mentorship programs like LIA’s Liaisons and ENTRE (Publicis Groupe’s initiative for creative women, which in 2022 reserved 85% of its spots for Black women).
about me
Let's create IMPACTFULL stuff together
dribeiroo@icloud.com | + 55 21 99505-5239