journey and work

I am a passionate creative that believes in the power of emotion to connect people with brands, accelerate business, and transform contexts for the better.

about me

Creative and mother, I am a movie fanatic and a vinyl lover.

For over 25 years I have delivered ideas that create cultural impact and drive business results. I conceive, produce and execute integrated campaigns at local, regional and global scale for major brands across all industries.

My career spans Brazil, Portugal and Spain, with roles at McCann, Publicis, Y&R, TBWA and indie agencies including Santa Clara, Fischer and Artplan. I have consistently demonstrated strong cross‑functional collaboration with strategy, product, data, commercial and legal teams.

More than 60 recognitions - metals, mentions and shortlists - at festivals such as Cannes Lions, The One Show, D&AD, Effie, Clio, LIA, El Ojo, Clube de Criação and Profissionais do Ano testify to this work. I’ve also served on juries at Cannes Lions, Effie, Clio, New York Festivals, The One Show and D&AD (twice).

I teach at Miami Ad School, sit on the board of Transcriativa/UnescoSost and support mentorship programs for creative women as such ENTRE (Publicis Groupe), which in 2022 reserved 85% of its places for Black women.

some Projects

Everything is content, and every piece of content is an opportunity to create impact.

A U.S. company recognizing the major milestones of our country in its 100-year Brazil campaign — such as the conquest of democracy and women's suffrage. The empire's first bank recreating the faces of Black heroines erased from our history. One of the world's most traditional brands addressing adult illiteracy and changing its product line to promote inclusion.

THE LOST FACES | BANCO DO BRASIL

100 Years of Brazil | Chevrolet

aprendendo juntos | nestlé ninho

inclusion cookies | nestlé passatempo

Make the year's biggest launch exclusively on TikTok with UGC, giving female consumers the full voice? We did. Talk about safe sex with Gen Z on a platform that censors the topic? We did that too. The internet's biggest meme helped spark conversations about stomach health, and the world's smallest media was created to spotlight dental health.